VIEWS ON GREEN MARKETING STRATEGIES IN ENTERPRISES

作     者：SHAO Jihong (College of Management, Hubei University of Technology, Wuhan, 430068, China) 

会议名称：《2005年中国机械工程学会年会》

会议日期：2005年

学科分类：12[管理学] 1201[管理学-管理科学与工程(可授管理学、工学学位)] 

关 键 词：green marketing strategy green consumption sustainable development 

摘      要：正After entering World Trade Organization, Chinese enterprises must implement the green marketing strategy in order to win the international market competition in the new century. This paper discusses the intension of marketing strategies, the importance of implementing marketing strategies and how to implement the green marketing strategies.