Corporate Crisis Management in the Context of Internet Rumors

作     者：Wenqi Sun College of Forest Economy and Management Northeast Forestry University Harbin China 150040 Lu Sun Harbin University of Commerce Harbin China 150028 Yunkun Cao College of Forest Economy and Management Northeast Forestry University Harbin China 150040 

会议名称：《The Third International Conference on Information Systems for Crisis Response and Management & the Fourth International Symposium on Geo-Infprmation for Disaster Management》

会议日期：2008年

学科分类：120202[管理学-企业管理（含：财务管理、市场营销、人力资源管理）] 12[管理学] 1202[管理学-工商管理] 

基　　金：Supported by the Young Scholars Sciences and Technique special Foundation of Heilongjiang province, No.QC06C041 Supported by the humanities and Social Science Program of education ministry of Heilongjiang province,No.11512164 Supported by the Nature Science of Heilongjiang province,No.G200606.Youth Foundation of Harbin University of Commerce,No.SD05021 

关 键 词：Internet rumor enterprise crisis good faith 

摘      要：正The speedy pace of development of internet has penetrated into every aspects of the *** benefit from the development of internet;on the other hand,they are susceptible to injury caused by rumors spread over the internet now and *** a set of effective crisis management strategies is a focus for future sustainable operation of *** study puts forward proposals on countermeasures in handling internet rumors for enterprises via conducting analysis on its characteristics and regularity.