RELATIONSHIP BETWEEN PSYCHOLOGICAL CAPITAL OF WOMEN ENTREPRENEURS AND FINANCING STRATEGIES:AN EMPIRICAL STUDY

作     者：Dongxia Luo School of Business,Hubei University,Wuhan,China Kan Shi School of Management,Graduate University of Chinese Academy of Sciences,Beijng,China Peilan Guan School of Business,Wuhan University,Wuhan,China 

会议名称：《第四届（2009）中国管理学年会--创业与中小企业管理分会场》

会议日期：2009年

学科分类：12[管理学] 1201[管理学-管理科学与工程(可授管理学、工学学位)] 

摘      要：Purpose-The purpose of this paper is to explore the key factors that are affecting women-owned ventures’ financing strategy. Except for the human capital and social capital previous researches investigated,psychological capital is found to be the more fundamental factor that affects women-owned ventures’ financing strategy. Design/methodology/approach-The paper integrates the qualitative and quantitative research method,involving in-depth interview and questionnaire survey. Findings-In-depth interview suggests that in addition to the human capital and social capital factors put forward by previous researches,psychological capital of entrepreneur is also an important factor influencing the women-owned ventures’ financing strategy. Survey results reveal that the psychological capital of women entrepreneurs is positively associated with the outside financing strategy.