Analysis of Consumer Needs on 3G Services Based on Kano Model
作者单位：school of economy and management Beijing University of Post and Telecommunication school of economics and managementBeijing Forestry University
会议名称：《2010 3rd International Conference on Computer and Electrical Engineering(ICCEE 2010)》
会议日期：2012年
学科分类：080904[工学-电磁场与微波技术] 0810[工学-信息与通信工程] 0809[工学-电子科学与技术（可授工学、理学学位）] 08[工学] 080402[工学-测试计量技术及仪器] 0804[工学-仪器科学与技术] 081001[工学-通信与信息系统]
关 键 词：3G services Kano model Consumer demands
摘 要：Product designs come from consumer needs and the purpose of designing products which can satisfy consumers’ demands. In order to have a better understanding of college students’ needs to 3G services, it chose three representatives of 3G services and made a case study on it based on KANO model. Specifically, it designed KANO questionnaire about consumer needs, conducted a survey among college students in BUPT and distinguished basic quality factors, unary quality factors, and attractive quality factors. It concluded that efforts should be concentrated in improving Unary quality factors such as cell phone video service and also gave advice about how to promote cell phone video service and increase the number of users among college students, such as establishing strategic partnership with Internet companies, enriching content about video entertainment and so on.