Pricing Competition between Innovator and Imitator Facing Strategic Customers
作者单位：Department of Automation College of Information Technical Science Nankai University Basic Department of Military Economics University
会议名称：《第25届中国控制与决策会议》
主办单位：IEEE;NE Univ;IEEE Ind Elect Chapter;IEEE Harbin Sect Control Syst Soc Chapter;Guizhou Univ;IEEE Control Syst Soc;Syst Engn Soc China;Chinese Assoc Artificial Intelligence;Chinese Assoc Automat;Tech Comm Control Theory;Chinese Assoc Aeronaut;Automat Control Soc;Chinese Assoc Syst Simulat;Simulat Methods & Modeling Soc;Intelligent Control & Management Soc
会议日期：2013年
学科分类：12[管理学] 1201[管理学-管理科学与工程(可授管理学、工学学位)] 07[理学] 070105[理学-运筹学与控制论] 0701[理学-数学]
基 金：supported by National Nature Science Foundation under Grant 71172071
关 键 词：Pricing Competition Innovation Imitation Strategic Customers
摘 要：When an innovative product is introduced into the market, the innovator realizes that she will always face the competition of entrant imitator（s） after a period of monopoly time. Strategic customers may also anticipate that and can rationally make their purchase plan, which further complicates the situation of competition. In this paper, we develop a dynamic game model to formulate the problem and obtain the pricing equilibrium. In numerical studies, the relative position of monopoly price, the markdown size of the innovator and the relative price difference between the two firms are investigated to analyze the impacts of various factors on the pricing policies.