Status Related Social Categorization:High Context and Low Context Cultural Perspective
会议名称：《2012 2nd International Conference on Business and Economics Research (ICBER 2012)》
会议日期：2012年
学科分类：0501[文学-中国语言文学] 0303[法学-社会学] 050102[文学-语言学及应用语言学] 03[法学] 030303[法学-人类学] 05[文学]
关 键 词：Intercultural Communication High Context Low Context Social Categorization
摘 要：That social categorization affects culturally diverse environments is well investigated,but most of examinations were done from a low-context communication *** aim of this study is to explore the impact of Estonian and Italian actors’ communication patterns（low and high context respectively） on status-related categorization towards a third culture *** find out the relationship between the context level of communication and social categorization peculiarities a correlation investigation was chosen as a *** was conducted in three stages in a contrived experimental setting with the focus on non-taskrelated *** results revealed that the Italian actors were mainly concentrated on the lifestylerelated details of the video-example environment,referring them to high *** the contrary the Estonian group paid more attention to the verbal message of the English video-personalities,and referred them to lower social *** results suggest that when status-relevant underlying attributes are not willingly revealed,the members of high-context culture are basing their social categorization on environmental context even if this context is culturally different from their own,so less considering willingly shared personal *** important finding is that in the same situation for social categorization low-context culture representatives are following mainly the issues that are verbally deliberately disclosed.