Get Frames;Set Agendas——Identifying Agenda-Setting as One Aspect of Framing
作者单位：COMMUNICATION UNIVERSITY OF CHINA
会议名称：《中国传媒大学第七届全国新闻学与传播学博士生学术研讨会》
会议日期：2013年
学科分类：05[文学] 0503[文学-新闻传播学]
关 键 词：Frames Framing agenda-setting research dispute
摘 要：There is no doubt regarding the popularity and the usefulness of agenda-setting and Framing theories in the communication research field. Both theories explain the ways of presenting of selected issues to the audience(s) by communicators. Theorists in both camp share many concepts such as salience to formulate their respective conceptualizations. Allured by this commonness, scholars in the agenda-setting camp seek to accommodate framing theory also within their own quarters. This has caused an immense dispute between two camps and framing scholars see it as a colonization attempt of their research area. It is widely understood that the conceptualization problems in framing theory also cause a reason for the dispute. Hence, this paper starts with proving better definitions for the phenomena of frames and the activity of framing. Later similarities and differences of two respective research instruments are compared and propose a way out of prevailing dispute. In this regard, broader nature of framing theory is elaborated. By doing so, agenda-setting theory is camped within that wide-ranging research area. It is expected that with this new identification, once adopted, it may serve better both camps to understand the communication process. In addition to that, in such a setting, the strength of agenda-setting theory could also be well comprehended.