A Typical TV Audience Rating Model and Its Competition Dynamics Analysis

作     者：Xianfeng Li~1,Gang Shang~1,Zhichong Zhao~1,and Jie Liu~(1,2*) 1.Research Center of Nonlinear Science,Wuhan University of Science and Engineering,Wuhan,430073,China. 2.College of Science,Wuhan University of Science and Engineering,Wuhan,430073,China. 

会议名称：《2010 Chinese Control and Decision Conference》

会议日期：2010年

学科分类：050302[文学-传播学] 05[文学] 0503[文学-新闻传播学] 

基　　金：supported by the project of Hubei Bureau of Statistics under grant number of HB092-25(X.-F Li & Z.-C Zhao) the start up project of WUSE(J. Liu) 

关 键 词：Audience rating Winner-take-all Competitive dynamics Equilibrium point 

摘      要：正In order to explore the competition dynamics and determine how they affect the audience rating of TV stations,a dynamical model of TV stations is proposed and discussed in this *** model shows the well known appearance of ’winner-take-all’ phenomenon among the fierce competition from many TV *** then,dynamics competition analysis between two TV stations is discussed in *** is found that,the famous ’winner-take-all’ phenomenon also exists among TV stations’ competition processes,especially among the stations which serve almost the same types of ***’s more,this paper proposes some strategies for those stations,which is helpful for the station with a large initial audience rating and proper reform ***,to be the winner,good propaganda and reforms are both critical and ***,Numerical simulations further proves the effectiveness of the analysis.