Research on the Personnel Training Mode for the Automotive Technical Service and Marketing Major
作者单位：Department of Automotive Engineering Xingtai Polytechnic College
会议名称：《2013年教育技术与管理科学国际会议》
会议日期：2013年
学科分类：12[管理学] 0202[经济学-应用经济学] 02[经济学] 0401[教育学-教育学] 04[教育学] 1201[管理学-管理科学与工程(可授管理学、工学学位)] 020205[经济学-产业经济学] 040102[教育学-课程与教学论]
基 金：2012 colleges and universities in hebei province humanities and social science research project - "the higher vocational education" work-integrated learning personnel training mode research project number: SQ122038 project director: LiuQingHua
关 键 词：higher vocational education automotive technical service and marketing personnel training mode
摘 要：The increasing development demand of auto market incurs the advent of automotive technical service and marketing specialty in higher vocational education. Focusing on the quality of professional education in the higher vocational education, while aiming at constructing an idle personnel training mode, a discussion is performed theoretically and practically. The problems and their responding reasons existing in the teaching structure are also analyzed and researched in depth. Through constructing a scientific personnel training mode, the theoretical foundations and practical methods are provided and the training quality of the automotive technical service and marketing professionals can also be ensured.