Using Attachment Curves Model to Study the Group Externality of China’s Bankcard Industry

作     者：Lianying Fu Department of Industrial Economics School of Management Fudan University Shanghai China Pinliang Luo Department of Industrial Economics School of Management Fudan University Shanghai China 

会议名称：《2011 International Conference on Business Management and Electronic Information(BMEI 2011)》

会议日期：2011年

学科分类：12[管理学] 02[经济学] 0202[经济学-应用经济学] 1201[管理学-管理科学与工程(可授管理学、工学学位)] 020204[经济学-金融学（含∶保险学）] 

基　　金：supported by NSFC (No.71072005) 

关 键 词：Attachment Curves Model Group Externality Bankcard Industry Two-sided Markets 

摘      要：The most fundamental attribute of two-sided markets lies in their group network externality. This paper turns to the Attachment Curves Model and some econometrical methods, carrying out an empirical testing and measurement on the group network externality in the bankcard industry of China. The results suggest that China’s bankcard industry is characterized by a weak and asymmetric nature of two-sided market. The expansion of acquiring market gives rise to an increase in the user-base of cardholder, while the similar effect does not work in turn. The profound reason lies in the distorted income distribution system of China’s bankcard industry, and thus a reform in distribution system is essential for China’s bankcard industry to gain a further development.