Online Product Review on Manufacturer Sites
作者单位：School of Business Macao Polytechnic Institute Macao
会议名称：《IEEE BEIJING SECTION(跨国电气电子工程师学会北京分会)》
会议日期：2010年
学科分类：12[管理学] 1201[管理学-管理科学与工程(可授管理学、工学学位)] 08[工学] 080402[工学-测试计量技术及仪器] 0804[工学-仪器科学与技术]
基 金：supported by the Socio-cultural Development Research Association Macau
关 键 词：TAM information search product involvement online consumer review
摘 要：Online consumer product review is becoming increasingly important in consumers’ purchase decisions. Online product review is a sort of product information created by users based on their personal usage *** basically serves as a passive sales assistant for information seeker,the customer,to check if the product matches her idiosyncratic *** the context of product information seeking online,this paper investigates the effects on online consumer behavior from the TAM perspective.A structural equation model(SEM) on our empirical data confirms the theoretical model on online product review with considerations of information ***,it provides a more vigorous supports with perspectives from consumer behavior.