Analysis on Advertising Expenditure of Operators in the 3G Market with Game Theory
会议名称：《2009中国控制与决策会议》
会议日期：2009年
学科分类：12[管理学] 1201[管理学-管理科学与工程(可授管理学、工学学位)] 07[理学] 070105[理学-运筹学与控制论] 0701[理学-数学]
关 键 词：3G advertisement expenditure Boxed Pigs Game market penetration
摘 要：正With the 3G-era coming,the competition in mobile communications market will increase undoubtedly. Advertisement,as an important marketing communications measure,would be playing key role in the market *** the point of view of economics,advertising have two effects:the one is convey the information,the other is *** this thesis,the author make a research about the Boxed Pigs Game of operators to 3G informative advertisement and the Competition Game of operators to 3G product function advertisement in terms of the two different economic effects,Furthermore,through the analysis of the results above,the author posed a competition strategy about operator’s expenditure to 3G advertisement as a consequence.