ICTs、社交媒体、电子商务和品牌信任对龙舌兰酒出口业绩的影响

作     者：Erick Elizondo Ponce 

作者单位：浙江工商大学 

学位级别：硕士

导师姓名：倪禾

授予年度：2022年

学科分类：12[管理学] 0202[经济学-应用经济学] 02[经济学] 1202[管理学-工商管理] 020206[经济学-国际贸易学] 020205[经济学-产业经济学] 020202[经济学-区域经济学] 

摘      要：Through this work,I will analyze the impact of Internet-based variables such as information and communication technologies（ICT）,social media presence,and electronic commerce in the agro-industrial sector,specifically the agave industry,more punctual in the tequila exports,to demonstrate if these are triggers at the international market level for brand trust and later an impact in *** 1 deals with the background of the problem,the characteristics,objectives,and the purpose of this *** 2 offers the context of the tequila companies and their environment together with the behavior of the exports;the investigations and theories that have addressed the phenomenon of E-commerce within international commerce;the impact of ICT and Social Media on brand trust and generation of *** 3 describes the research model and hypothesis development,as well as the variables used for this *** 4 of the thesis shows us the methodological process of the research,the probabilistic model,measures,and a comparison to previous *** 5 analyzes the results and contrasts them with the empirical *** 6 is where conclusions are drawn,the discussion takes place,and future research is *** empirical evidence obtained through a probabilistic model for tequila companies in the state of Jalisco in the year 2020 is contrasted to the actual increase or decrease of this commodity’s exports during the last 3 years,according to what they perceive as their main investments through these years.