Emoji and Message Efficiency: A Comparative Study of Emoji Use in Brazilian and Chinese Social Media Users
作者单位：上海交通大学
学位级别：硕士
导师姓名：牟怡
授予年度：2020年
学科分类：050302[文学-传播学] 05[文学] 0503[文学-新闻传播学]
摘 要：Emoji has become ubiquitous in text-based *** its role as communication mode to convey nonverbal cues,this study aims to measure how much the use of emoji can affect understanding from the receivers’ point *** experiment with 3（type of emoji usage: supporting *** ***）X 2（valence of the message: positive ***）X 2（type of communication: instrumental ***）factorial design was conducted to measure the interactions of these variables in two different nationalities,Brazilians and *** measured the level of anxiety caused by the messages in the scope of Hofstede’s Uncertainty Avoidance *** showed supporting emoji improved the understanding only for Chinese *** emoji reduced the efficiency of the message for both *** also indicated that emoji did not affect the level of anxiety reported by the respondents,but other factors do,like valence of the message and type of communication.
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