中阿企业的跨文化意识与跨文化沟通研究 ——以中阿卫视为例
作者单位：北京外国语大学
学位级别：硕士
导师姓名：宋毅
授予年度：2020年
学科分类：12[管理学] 120202[管理学-企业管理（含：财务管理、市场营销、人力资源管理）] 1202[管理学-工商管理] 05[文学] 0503[文学-新闻传播学]
摘 要：This thesis aspires to evaluate the intercultural communication and awareness of Chinese and Arabs in the context of a Sino-Arab media enterprise（China Arab Tv）.It also aims to display the similarities between the Chinese and the Arab cultures as well as the different challenges and obstacles a Sino-Arab company may *** study also offers some insights and suggestions that may help to overcome those *** data were obtained from an ethnographic method that includes both participant observation and *** findings of this study provide evidence regarding the lack of intercultural awareness among Chinese and Arabs as well as the need for intercultural trainings in Sino-Arab *** data also suggests that the major problem of communication among Arab and Chinese colleagues is not the language barrier nor culture differences,but their different working ***,the study also reveals the methods used to approach conflicts for both Arab and Chinese surprisingly show that despite different reactions,similar conflict resolution methods are utilized.
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