The Effects of Digitalization in the Automotive Industry——Comparing Motives and Preferences for Using Carsharing in Germany and China
作者单位：上海交通大学
学位级别：硕士
导师姓名：SHI Weilei
授予年度：2018年
学科分类：0202[经济学-应用经济学] 02[经济学] 020205[经济学-产业经济学]
摘 要：ObjectiveThis master’s thesis aims to provide a better understanding of the factors that lead people to use carsharing services by looking at German and Chinese *** that,the mobility behavior and preferences of both consumer groups are examined and compared so as to derive strategic recommendations for German car manufacturers concerning their carsharing service in *** decades,innovation in the automotive industry was mostly limited to incremental performance improvements such as more powerful,fuel-efficient engines,higher driving comfort or more environmental friendly ***,that does not only entail the digitization of former analog business activities to digital,has the potential to disrupt the entire industry questioning the role of the main incumbent *** digital mobility is determined by five dimensions: electrified,autonomous,shared,connected and *** of these dimensions is revolutionary to the auto industry;a combination of all of them is essential to create smart mobility *** shift from owning to sharing probably is the most threatening for the traditional business model of car *** sharing economy is phenomenon that started around *** FrameworkThe theoretical framework of this thesis is based on a theoretical model that seeks to address the factors leading people to participate in the sharing economy,following a Social Exchange Theory approach of subjective costbenefit *** model is modified and adapted to the specifics of B2C（business-to-customer）carsharing services on which basis hypotheses are then *** survey results show a significant relation between four aspects: the reputation of carsharing providers,the economic benefit gained from carsharing,the intention to participate,and the perceived risk of *** Chinese consumers,there are also epistemic reasons and motives that affect their intention to use carsharing,i
同方学位论文库