Factors Influencing Consumer Use of Third-party Mobile Payment Apps ——A Case Study Of Sweden
作者单位:上海交通大学
学位级别:硕士
导师姓名:Zeng Saixing
授予年度:2017年
学科分类:12[管理学] 02[经济学] 0202[经济学-应用经济学] 1201[管理学-管理科学与工程(可授管理学、工学学位)] 020202[经济学-区域经济学]
摘 要:The aim of this study is to identify possible driving factors which influence consumer use of third-party mobile payment apps in *** will be done by answering the question: what factors influence the use of third-party mobile payment apps by Swedish *** is often perceived as a front-runner when it comes to abounding the cash payment system while often being praised for its innovation and start-ups in the financial technology and IT *** one of the most innovative countries in the world with a high mobile phone penetration and access to fast broadband,developers have been able to offer various types of mobile payment *** mobile payment adoption and use are increasing,it is happening at a slower pace than expected,and Swedes have been cautious in using third party mobile payment *** party mobile payment apps are today more relevant than ever *** in financial technology has increased more than tenfold in the last five years and is expected to *** important factor is the Revised Payment Service Directive taken by the European Union that allow third-party providers to fully complete with *** on the unified theory of acceptance and use of technology(UTAUT),five different hypotheses were established in order to examine the model and the factors influencing consumers use of third-party mobile payments apps in *** data used for this study was primary data collected through a questionnaire based on constructs of the *** result of the study did not fully support UTAUT-model(Venkatesh et al.,2003).When the hypotheses were tested by a multiple linear regression analysis,Performance Expectancy(PE),Effort Expectancy(EE),and Facilitating Conditions(FC)proved to have a positive significant influence on the use of third-party mobile payment apps by consumers,while Social Influence(SI)and Trust(TR)proved to have a non-significant positive influence on the use of third-party mobile payment.