Study on the Sustainable Strategy of H&M

作     者：Md. Saiful Islam 

作者单位：上海外国语大学 

学位级别：硕士

导师姓名：徐永

授予年度：2013年

学科分类：12[管理学] 0202[经济学-应用经济学] 02[经济学] 1201[管理学-管理科学与工程(可授管理学、工学学位)] 020205[经济学-产业经济学] 

主      题：sustainable development sustainable strategy H&M clothing industry 

摘      要：The assurance of corporate sustainability reporting has long been a controversial *** management and suppliers are routinely accused of violating principles ofsustainability, an important exercise in public accountability. This thesis responds to recent callsfor an analysis of the process by which the violation takes place. Integrating elements of neo-institutional theory and arena concept, the thesis provides a detailed study of the sustainablestrategy of H&M. This paper provides a thorough description of various threats to the sustainabledevelopment of H&M, such as their cotton frond problem, transport problem, employees training,customer dealings, etc. After that, the paper provides an account of H&M’s effort to seek asolution package to these threats, which together is represented as H&M’s sustainability *** the solution efforts are: they have their own sustainable strategy department, in thiswhich H&M tries to improve itself and resolve their sustainability problems;they are doing a lotof social work, like children education investment, employee training, thus making muchpositive contribute to the community in which it operates. This paper also provides informationon the result of H&M’s sustainability strategy, and draws some lessons from the overall case,which may prove meaningful to other similar clothing companies.