Impact of Facebook Promotion on the Decision Making Process of Tourists:A Case Study of Panama City
作者单位：河北大学
学位级别：硕士
导师姓名：孔旭红
授予年度：2015年
学科分类：12[管理学] 120203[管理学-旅游管理] 1202[管理学-工商管理]
主 题：Facebook Travel Marketing Panama City Decision-making Process Behavior
摘 要：The aim of this research has been to analyse the impact of Facebook through the decision making process of travelers who intend to visit Panama ***,the research examines tourist behaviour involving Facebook in the decision making phase of the travel *** Panama City,as tourist destination,doesn t have an updated Facebook *** order to achieve the aim of the research both quantitative and qualitative methods was used in order to examine the influence of Facebook on tourists decision making *** primary data is comprised of 271 surveys completed and semi structured interviews in order to explore how private companies in tourism industry and the Panamanian Tourism Authority use Facebook to promote Panama *** data has been used to provide the desired framework in decision making process and Facebook *** to the results,Facebook was the most commonly used social media by *** survey results show that respondents are between 25 and 29 years old,employed from United States,Canada,Mexico and *** respondents indicated to take into consideration Facebook,family and friends reviews while taking travel *** hear about Panama City for first time from Facebook,family and *** recommendations for Panama marketing by Facebook are given at the end of the paper.
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