Empirical Analysis on Factors Affecting Mobile Internet Users’ Purchase Intention for 3G Handsets

作     者：宁连举 夏文 Ning Lianju;Xia Wen

作者机构：School of Economics and Management Beijing University of Posts and Telecommunications 

出 版 物：《China Communications》 (中国通信（英文版）)

年 卷 期：2011年第8卷第7期

页      面：144-152页

核心收录：

学科分类：080904[工学-电磁场与微波技术] 0810[工学-信息与通信工程] 12[管理学] 1201[管理学-管理科学与工程(可授管理学、工学学位)] 0809[工学-电子科学与技术（可授工学、理学学位）] 08[工学] 080402[工学-测试计量技术及仪器] 0804[工学-仪器科学与技术] 081001[工学-通信与信息系统] 081201[工学-计算机系统结构] 0812[工学-计算机科学与技术（可授工学、理学学位）] 

基　　金：supported by China Fundamental Research Funds for the Central Universities under Grant No.2011RC1006 Humanities and Social Sciences Planning Fund Project, Ministry of Education of the PRC under Grant No.11YJA630081 

主　　题：purchase intention 3G handset internal (external) cues situational influence factors social influence factors 

摘      要：The research on consumers purchase intention for 3G handsets has important theoretical and practical value. This research puts forward four key factors which influence consumers purchase intention based on the cue utilization theory, situational theory and social impact theory, then it establishes the study model for consumers purchase intention of 3G handsets. Based on the result of the questionnaire survey and empirical analysis, the study shows that social influence is the most prominent factor in purchase intention. Moreover, as different from results of previous studies, the situational influence factors have no significant impact on purchase intention in the 3G handsets market. The results of the model provides a forceful evidence for operators and handset manufacturers decision-making of 3G handsets design and marketing strategies, and it will improve their social impact.