CORRESPONDENCE ANALYSIS ON IMAGES OF JIANGXI PROVINCE AS A TOURIST DESTINATION

作     者：MAO Duan-qian ZHANG Jie BAO Hao-sheng 

作者机构：Department of Urban and Resources Sciences Nanjing University Nanjing 210093 P. R. China Department of Geography Jiangxi Normal University Nanchang 330027 P. R. China 

出 版 物：《Chinese Geographical Science》 (中国地理科学（英文版）)

年 卷 期：2005年第15卷第3期

页      面：275-280页

核心收录：

学科分类：12[管理学] 120203[管理学-旅游管理] 02[经济学] 0202[经济学-应用经济学] 1202[管理学-工商管理] 020202[经济学-区域经济学] 

基　　金：UndertheauspicesoftheNationalNaturalScienceFoundationofChina(No.40371030)andJiangxiProvinciaSlo-cialScienceFoundation(No.05yj33) 

主　　题：tourist destination image cognitive attribute evaluative attribute correspondence analysis 

摘      要：This paper delineates the images of Jiangxi Province as tourist destination perceived by about 2000 sample visitors at Lushan Mountain and other 3 famous resorts (Jinggangshan Mountains, Longhushan Mountain, and Sanqingshan Mountain), with a result that the most common image is the famous scenic mountain image with partial attribute of image of religious culture destination. In order to reveal the similarities and dissimilarities of images among the four destinations, a correspondence analysis on 16 image attributes was employed. The results indicate that the tourists’ images on Longhushan Mountain, Sanqingshan Mountain and Lushan Mountain are very similar: having a lot of good tourist sites, famous mountain scenery, being close to nature and having good guide service, and others, but religious culture and good shopping facilities having not made deep impression on tourist, while Jinggangshan Mountains is famous for its red culture. The correspondence analysis visualizes the strengths and weaknesses of the destinations, which is useful for market positioning among the competitive places. Finally, some marketing suggestions for the four destinations were provided.