Tobacco control challenges in China: Big data analysis of online tobacco marketing information
作者机构：School of New MediaPeking UniversityDirector of Center for Social Media ResearchBeijingChina
出 版 物：《International Journal of Nursing Sciences》 (国际护理科学（英文）)
年 卷 期：2020年第7卷第S1期
页 面：52-60页
核心收录：
学科分类：12[管理学] 1204[管理学-公共管理] 120402[管理学-社会医学与卫生事业管理(可授管理学、医学学位)] 1004[医学-公共卫生与预防医学(可授医学、理学学位)] 10[医学]
基 金：This work was funded by The Campaign for Tobacco-Free Kids The funder was not involved in the design and conduct of the study,collection,analysis,interpretation of data,writing of the report,or decision to submit the article for publication
主 题：Big data China Internet Marketing Social media Social networking Tobacco Tobacco products
摘 要：Objective:To develop tobacco control strategies by analyzing online tobacco marketing information in ***:Using web-crawler software,this study acquired 106,485 pieces of online tobacco marketing information published on 11 different Internet platforms including Weibo,WeChat,Baidu,etc.,from January-June *** data were used to investigate the characteristics and social networks of online tobacco marketing via content and social network ***:The total volume of online tobacco marketing during the study period was high,showing a positive *** all the marketing subjects,those involvingflavor capsule,Marlboro,andEssewere the most *** Weibo platform had the highest volume of online tobacco marketing information as well as the largest proportion of explicit marketing *** was followed by other social media platforms such as Baidu Search,Baidu Tieba,and Xiaohongshu,where implicit marketing information *** overall network structure of tobacco websites exhibited a significant centralization feature,where traditional and novel tobacco websites formed two clusters with almost no *** China Tobacco Science and Education Website(http://***/)and E-Cigarette Home(http://***/)were the two nodes of the highest degree centrality within the respectivecircle,while the China Tobacco Monopoly Bureau Website(http://***/)was the node with the highest closeness *** contrast,Baidu Tieba s overall network structure was more decentralized,and the degree of correlation between different nodes was relatively ***:Online tobacco marketing demonstrated high volumes and wide coverage,and an intertwined network,thereby creating major obstacles for tobacco *** address this issue,the government should strengthen network supervision of tobacco marketing and revise its current ***,Internet platforms should improve self-regulation by compre
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