The Development Strategy of Bali as Sustainable Event Conference Destination Based on Satisfaction Level:Service Quality,Green Meeting,Loyalty

作     者：Firman Sinaga I Komang Gde Bendesa I Gusti Ayu Oka Suryawardani Agung Suryawan Wiranatha Santi Palupi Arianti 

作者机构：International Bali Institute of TourismBaliIndonesia Udayana UniversityBaliIndonesia Podomoro UniversityJakartaIndonesia 

出 版 物：《Management Studies》 (管理研究（英文版）)

年 卷 期：2020年第8卷第3期

页      面：247-250页

学科分类：08[工学] 0812[工学-计算机科学与技术（可授工学、理学学位）] 

主　　题：cultural heritage tourism tourist attraction aborignal traditional village of Bena 

摘      要：Indonesia,particularly Bali,is a feasible destination to hold whether an international or national event conference,however its standard needs to improve,since it is below other *** the green meeting,several conference events still are concerned in preserving the environment,and also reducing the negative environment ***,the service quality is very necessary to support the conference ***,this study is to analyze the service quality,green meetings towards satisfaction,loyalty,and the development strategy of Bali as a center of sustainable conference *** research uses a sequential explanatory model,which is a mixed method between quantitative and qualitative *** approach used SEM,and focus group discussion for the qualitity to obtain stake holders’*** was used to develop the strategies and QSPM to obtain the alternatives that are prioritized to the development center of event conference that has quality and green *** research was located in several places,such as Nusa Dua,Kuta,and Airport.