Research on representative brand and operation mode of second-hand clothing in Europe
Research on representative brand and operation mode of second-hand clothing in Europe作者机构:Key Laboratory of Science&Technology of Eco-TextileJiangnan UniversityWuxi 214122 China Politecnico di MilanoSchool of DesignMilan 20158 Italy
出 版 物:《服饰导刊》 (Fashion Guide)
年 卷 期:2020年第9卷第3期
页 面:23-32页
学科分类:12[管理学] 120202[管理学-企业管理(含:财务管理、市场营销、人力资源管理)] 0202[经济学-应用经济学] 02[经济学] 1202[管理学-工商管理] 1201[管理学-管理科学与工程(可授管理学、工学学位)] 020205[经济学-产业经济学]
基 金:the China Scholarship Council(Project No.201806795029) MOE(Ministry of Education in China)Project of Humanities and Social Sciences(Project No.19YJC760096)for supporting the project
主 题:Europe second-hand clothing brand operation mode
摘 要:In order to study the current situation and operation mode of second-hand clothing brand in Europe,this paper makes a field investigation on the second-hand clothing shops in European *** classification of the inspected shops,five representative brands with certain popularity and influence and different operation modes in Europe are selected out from high-grade antique boutiques,non-profit charity organizations,professional retailers and middle-grade consignment shops in the second-hand clothing *** paper analyzes and discusses the development history of stores,the source of goods,the form of stores,and the operation mode,so as to provide a reference for the development and standardization of the second-hand clothing market in China.