Analyses on Marketing Strategies of Penglai's Tourism

作     者：徐宜华 

作者机构：西南科技大学外国语学院四川绵阳621010 

出 版 物：《海外英语》 (Overseas English)

年 卷 期：2013年第7X期

页      面：285-288页

学科分类：0502[文学-外国语言文学] 050201[文学-英语语言文学] 05[文学] 

主　　题：Penglai tourism marketing strategy analyses 

摘      要：Although tourism marketing has made great progress in recent years,researches on it are far from enough.Current re searches on tourism marketing at home and abroad lack pertinence and mostly provide theoretical basis for tourism development within a wide range.The researches on tourism marketing of Penglai are few and far between.Based on previous studies and the status quo of tourism marketing strategy,the below statements tries to find out existing problems of Penglai s tourism,put for ward countermeasures and propose feasible marketing patterns suitable for its tourism development.It subsequently concludes that it can make contribution to the sustainable development of Penglai s tourism and provide other county-level tourism cities with reference for marketing tourism marketing strategies.