Exploring switch tendency between cyclists and non-cyclists using market segmentation approach

作     者：叶茂 于淼 杨晨 胡启洲 李志斌 YE Mao;YU Miao;YANG Chen;HU Qi-zhou;LI Zhi-bin

作者机构：Department of Transportation EngineeringNanjing University of Science and Technology Shanghai City Comprehensive Transportation Planning Institute Civil & Environmental EngineeringUniversity of Washington 

出 版 物：《Journal of Central South University》 (中南大学学报（英文版）)

年 卷 期：2015年第22卷第12期

页      面：4890-4900页

核心收录：

学科分类：08[工学] 082303[工学-交通运输规划与管理] 082302[工学-交通信息工程及控制] 0823[工学-交通运输工程] 

基　　金：Projects(51208256,51178157)supported by the National Natural Science Foundation of China Project(2012-K5-13)supported by the Ministry of Housing and Urban-Rural Development of China 

主　　题：cyclists and non-cyclists switch tendency market segmentation approach structural equation modeling attitudinal factors 

摘      要：This work aimed to explore the switch tendency of bicycle use between cyclists and *** attitude based market segmentation approach was proposed to achieve the research *** filed investigations were conducted in Nanjing,China,to obtain travelers actions and attitudes towards bicycle *** structural equation modeling(SEM) was used to identify the attitudinal factors indicating variables and to explore the interrelationships among *** SEMs were developed separately for the cyclist group and the non-cyclist *** respondents were clustered into eight distinct segments by six selected attitudinal *** mode switch tendency and attitude in each segment is different from others,indicating that different segments have particular policies or strategies to encourage *** implications that best serve the potential bicycle users were discussed to reduce the number of cyclists who have high tendency to use other modes,and increase the possibility of using bicycle in the non-cyclists group with the moderate and high switch tendency.