Simulation of consumers decision-making process using agent-based model approach
作者机构:Engineer FacultyUniversity of Antioquia Calle 67 No.53-108Medell`inColombia Engineer FacultyUniversity of Magdalena Carrera 32 No.22-08Santa MartaColombia
出 版 物:《International Journal of Modeling, Simulation, and Scientific Computing》 (建模、仿真和科学计算国际期刊(英文))
年 卷 期:2019年第10卷第6期
页 面:30-47页
核心收录:
学科分类:08[工学] 0812[工学-计算机科学与技术(可授工学、理学学位)]
主 题:Decision-making process bounded rationality agent-based models social networks fuzzy logic model consumers
摘 要:This paper describes a model to simulate the decision-making process of consumers that adopts technology within a dynamic social *** proposed model use theories and tools from the psychology of consumer behavior,social networks and complex dynamical systems like the Consumat framework and fuzzy *** model has been adjusted using real data,tested with the automobile market and it can recreate trends like those described in the world market.