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Anger as a Predictor of Active Public Protest: Extended Application of the Situational Theory of Publics to a Health Crisis

Anger as a Predictor of Active Public Protest: Extended Application of the Situational Theory of Publics to a Health Crisis

作     者:Jin-Ae Kang Seon-Kyoung An Kyung Yoon Kwak 

作者机构:East Carolina University Greenville USA Media Research Labs (LLC) Dallas USA Sogang University Seoul Korea 

出 版 物:《Journalism and Mass Communication》 (新闻与大众传媒(英文版))

年 卷 期:2013年第3卷第3期

页      面:199-211页

学科分类:083002[工学-环境工程] 0830[工学-环境科学与工程(可授工学、理学、农学学位)] 07[理学] 08[工学] 09[农学] 0903[农学-农业资源与环境] 081201[工学-计算机系统结构] 0812[工学-计算机科学与技术(可授工学、理学学位)] 0713[理学-生态学] 

主  题:crisis communication situational theory of publics emotion online behaviors food safety Korea 

摘      要:This study applies the situational theory of publics (STP) to a health crisis by exploring the effect of anger on public behavior. The results of a survey administered on the case of the candlelight rallies on the U.S. beef imports in South Korea in 2008 demonstrated that involvement, problem recognition, and constraint recognition predicted communication behaviors as well as various issue-related online and offline behaviors. In addition, anger was found to be a significant driving force for publics to perform the behaviors. The segmented publics showed significantly different levels of anger, information processing and seeking, online behaviors, and participation in the candlelight rallies

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