Two Reasons to Demonstrate Why American Beverage and Individualism Investments Should Be Welcomed

作     者：Yao Tong 

作者机构：Dongbei University of Finance and EconomicsDalianLiaoning116025China 

出 版 物：《Journal of Finance Research》 (财经研究杂志（英文）)

年 卷 期：2019年第3卷第2期

页      面：38-42页

学科分类：0202[经济学-应用经济学] 02[经济学] 020205[经济学-产业经济学] 

主　　题：Carbonated industry Coca-Cola CSR Individualism Consumer culture theory Pepsi Starbucks Advertising Irreverence 

摘      要：In recent years,the Chinese beverage market has become more mature and customers have changed their priorities when buying ***,Chinese people who are more likely to focus on group interests tend to have more *** purpose of this article is to analyze the reasons why the investments of American beverage corporates and the American individualism should be *** findings are(1)Coca-Cola Company have more strengths and opportunities than weaknesses when they advertise in China;(2)the carbonated industry is predicted to have a not very bright future;(3)the methods that American beverage industry advertise make Chinese people’s lives colorful owing to their advocacies and CSR awareness;(4)American individualism can push Chinese employees to be more competent.