Socialization, Traffic Distribution and E-Commerce Trends:An Interpretation of the “Pinduoduo” Phenomenon

作     者：Wang Xintian Wang Xiangdong 王昕天;汪向东

作者机构：Business SchoolNingbo UniversityNingboChina Center of InformatizationChinese Academy of Social SciencesBeijingChina 

出 版 物：《China Economist》 (中国经济学人（英文版）)

年 卷 期：2019年第14卷第6期

页      面：56-72页

学科分类：120202[管理学-企业管理（含：财务管理、市场营销、人力资源管理）] 12[管理学] 0202[经济学-应用经济学] 02[经济学] 1202[管理学-工商管理] 020205[经济学-产业经济学] 

主　　题：mobile e-commerce community social-commerce social network 

摘      要：The article takes China’s e-commerce as the research *** from the macro level of e-commerce development and taking the rapid rise of“Pinduoduoas an example,it discusses the“traffic dilemmaand its influence in the traditional e-commerce *** discovers the internal mechanism of mobile e-commerce to solve the problem of traffic distribution mechanism by *** that,this study compares the difference between traditional e-commerce and social-commerce systematically,and concludes that traditional e-commerce platform is a necessary process of the development of *** is an important trend of the development of traditional e-commerce and social-commerce will promote the realization of C2B model.