The Consolidation of Youth Lifestyle in the 1960s： Swinging London Through The Drapers＇Record Magazine
The Consolidation of Youth Lifestyle in the 1960s： Swinging London Through The Drapers＇Record Magazine作者机构：Armando Alvares Penteado Foundation (FAAP) Sao Paulo Brazil
出 版 物：《Journalism and Mass Communication》 (新闻与大众传媒（英文版）)
年 卷 期：2016年第6卷第4期
页 面：221-225页
学科分类：12[管理学] 120203[管理学-旅游管理] 1202[管理学-工商管理] 070902[理学-地球化学] 0709[理学-地质学] 07[理学]
主 题：youth culture 1960s trend media
摘 要：This paper discusses how consumerism boosted youth lifestyle in the 1960s--mainly through modem magazines （particularly in Britain） and built a territorial symbolic identity through fashion. In the 1960s, the consolidation of youth culture becomes an international phenomenon. With the development of ready-to-wear, adolescents begin to be target as a consumer market. The music and fashion industries unite to create and advertise youth lifestyle. The fashion shifts from Paris to London. Magazine articles and publicity set the latest trends. The method applied is research in primary source--the British journal The Drapers＇ Record aiming to recognize fashion transformation and juvenilization in this period of time. The magazine shows ads and fashion editorials （mainly feminine）, articles and news about fashion trend. There is also a brands guide for shoppers and retailers. The magazines used in the research are from 1964 to 1967, July and August issues, when the fall-winter trends are shown. From 1964 on, we notice the orientation towards a juvenile market and style, but these trends will only fully materialize through 1967. It leads to the conclusion that between 1965 and 1967 fashion juvenilization developed, reached its peak and global range.
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