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Bon Appetit! An Investigation About the Best and Worst Color Combinations of Lighting and Food

Bon Appetit! An Investigation About the Best and Worst Color Combinations of Lighting and Food

作     者:Hyeon-Jeong Suk Geun-Ly Park Yoonsook Kim 

作者机构:KAIST (Korea Advanced Institute of Science and Technology) Daejeon Republic of Korea Korea Food Research Institute Seongnam Republic of Korea 

出 版 物:《Journal of Literature and Art Studies》 (文学与艺术研究(英文版))

年 卷 期:2012年第2卷第5期

页      面:559-566页

学科分类:0821[工学-纺织科学与工程] 080801[工学-电机与电器] 0808[工学-电气工程] 08[工学] 0803[工学-光学工程] 082104[工学-服装设计与工程] 

主  题:food color lighting color appetite color 

摘      要:We investigated an interaction effect between lighting color and food color that stimulates or discourages one's appetite. Facilitated by the LED (light-emitting diode) as an additional chromatic lighting source, observers selected the best and worst lighting colors by themselves using a "Mini Living Colors (PhilipsTM)" in the preliminary test (N = 30) and then color picker software in the main experiment (N = 30). Food stimuli were composed of two aspects, type--natural or processed--and complexity--low or high, and consequently they were grouped into four categories. We measured the selected lighting color in terms of chromaticity and illumination level, and analyzed the best and worst combinations based on these measurements. Throughout the two empirical studies, we found three tendencies: First, except for the white, yellow lighting stimulates while red and blue discourages one's appetite. Second, when color categories of lighting and food are similar to each other, it stimulates the appetite whereas complementary, it discourages it. Third, the type of food does not act as an influencing factor.

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