Analysis on the Colour Scheme of Brand Ready-Made Clothes in China

作     者：侯凤仙 叶菀茵 

作者机构：Department of Fashion DesignZhejiang Textile & Fashion College 

出 版 物：《Journal of Donghua University(English Edition)》 (东华大学学报（英文版）)

年 卷 期：2009年第26卷第6期

页      面：679-682页

核心收录：

学科分类：1305[艺术学-设计学（可授艺术学、工学学位）] 120202[管理学-企业管理（含：财务管理、市场营销、人力资源管理）] 12[管理学] 13[艺术学] 1202[管理学-工商管理] 

主　　题：brand ready-made clothes colour scheme design concept 

摘      要：The colour scheme of brand ready-made clothes, as an integral part of brand culture, is playing a more and more omportant role in modem brand ready-made clothes designing. The cultural background of Chinese clothing brands was explored, the features of the interaction of colour, the design concept of colouring of the local Chinese brano clothes were discussed. International fashion trend was analysed, and both the psychological and social infuences on the colours of a certain season were discussed. In addition, we ought to investigate and study the late essential colours and the salable colours of our own brands, and summarize the clout systems that are practicable.