Hierarchical Linear Modeling in International Marketing Research： A Review with an Application on Innovation and Export in China
Hierarchical Linear Modeling in International Marketing Research： A Review with an Application on Innovation and Export in China作者机构：School of Business Renmin University of China Beijing 100872 China Department of International Business National Chengchi University Taipei 11605 TaiwanChina College of Business Florida State University Tallahassee FL 32306-1110 USA
出 版 物：《Frontiers of Business Research in China》 (中国高等学校学术文摘·工商管理研究（英文版）)
年 卷 期：2015年第9卷第2期
页 面：135-160页
学科分类：120202[管理学-企业管理（含：财务管理、市场营销、人力资源管理）] 12[管理学] 1202[管理学-工商管理] 080704[工学-流体机械及工程] 08[工学] 0807[工学-动力工程及工程热物理]
基 金：The anthors are grateful for the financial support of the Research Funding for the Doctoral Programs of Higher Education Ministry of Education China (20120004120005) the Beijing Youth Talent Project and National Natural Science Foundation of China (71202149)
主 题：hierarchical linear modeling (HLM), multilevel modeling,international marketing, China, innovation export subsidy
摘 要：While much of international marketing research involves two or more levels, limited work in the international marketing literature uses hierarchical linear modeling to examine different level effects. This study conducts a thorough literature review on hierarchical linear modeling （HLM） in 28 international marketing papers that employed HLM from 2005-2014 and evaluates the use of HLM in these papers on the objects, operating levels, and other issues. We call for more applications of HLM in international marketing research, particularly for research on emerging markets with significant sub-national and institutional variations. The paper provides an illustrative empirical study that employs HLM to test the moderating role of industry-level government subsidies in the relationship between firm innovation and exporter performance in China.
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