The Influence of Tunable LED Lighting Systems on Consumer Food Label Perceptions
The Influence of Tunable LED Lighting Systems on Consumer Food Label Perceptions作者机构:Design Housing and Merchandising Oklahoma State University Stillwater OK USA
出 版 物:《Food and Nutrition Sciences》 (食品与营养科学(英文))
年 卷 期:2016年第7卷第7期
页 面:566-576页
学科分类:080802[工学-电力系统及其自动化] 0808[工学-电气工程] 08[工学]
主 题:Labeling Lighting Consumer Behavior Nutrition
摘 要:A study was conducted in a grocery store simulation lab at a large Mid-Western university to measure consumer perceptions of meat package label design variations under different LED lighting conditions. A quasi-experimental approach using a multi-group between-within subjects’ post-test only design measured participants’ responses to the novel meat labels. Philip’s HUE consumer LED light bulbs were varied with different colors over beef steak package labels from 2700 K (RED) - 7000 K (BLUE). Goose neck lamps over the packages were used to create the display lighting simulations. The researchers determined that there was evidence of label and lighting interactions which influenced consumer perceptions of nutrition label information both between and within subject groups.