Business Strategy and Perceived Benefits of Internet Banking: Their Impact on Banks' Strategic Responses to China's Entry to WTO

作     者：刘春红 江静 李杰 

作者机构：International Culture Exchange School Donghua University Shanghai 200051 Management SchoolDonghua University Shanghai200051 International Trust Investment Limited Company of Islam 

出 版 物：《Journal of Donghua University(English Edition)》 (东华大学学报（英文版）)

年 卷 期：2003年第20卷第3期

页      面：63-68页

学科分类：12[管理学] 02[经济学] 0202[经济学-应用经济学] 1201[管理学-管理科学与工程(可授管理学、工学学位)] 020204[经济学-金融学（含∶保险学）] 

基　　金：This work was supported by National Natural Science Fund of China (70102007/G0202) 

主　　题：Internet banking business strategy perceived benefits 

摘      要：With the entry to WTO and development of IT, banks in China are adjusting their competitive strategies to meet the competition. Internet banking has become a kind of strategic choice to response to the entry to WTO. Based on relevantly selective reviews of literature of strategy theory and research, a model is developed to study banks strategic response to entry to WTO. According to a survey of 192 sets of questionnaires, this study finds that external pressure, business strategy and perceived benefits of Internet banking would influence banks perceived increase in Internet banking investment. And banks perceived increase in Internet banking investment has no difference between big banks and small banks.