Effects of SBWP Jump-Dealing on China's Book Market from the Perspectives of Competition and Antimonopoly

作     者：Yu Li Xu Honghai Feng Bo 于立;徐洪海;冯博

作者机构：Center for Economic Analysis of Law and Policy EvaluationTianjin University of Finance and Economics 

出 版 物：《China Economist》 (中国经济学人(英文版))

年 卷 期：2014年第9卷第1期

页      面：98-109页

学科分类：12[管理学] 120202[管理学-企业管理（含：财务管理、市场营销、人力资源管理）] 1202[管理学-工商管理] 

基　　金：supported by National Natural Science Foundation of China(Grant No.71272190 "The B-T-C Paradigm and Application for'Jump-Dealing'Problems") 

主　　题：store-browsing-web-purchasing(SBWP) jump-dealing price difference indistributing channels free-ridez resale price maintenance(RPM) 

摘      要：With the rise of the Internet and E-commence,it has become common for consumers in the book,clothing,electronic appliances,furniture and cosmetic industries to engage in a phenomenon termedstore-browsing-web-purchasing(SBWP).These are customers who tend to acquire service and information about particular products at traditional(brick and motar)retail stores but purchase them online at a lower *** creates new issues and new perspectives to the science of law and *** paper addresses the issue of SBWP based on the industrial organization theory(especially the vertical dual-pricing system).It then endeavors to demonstrate the threejump-dealingtheorems of SBWP from analyzing the business models,consumer purchasing patterns and price differences in distributing ***,we extrapolate the theory of jump-dealing and resale price maintenance(RPM)offsetting based on previous *** main conclusions are the following:if a company s RPM strategies substantially eliminate competition,then jump-dealing behavior from consumers shouM be ***,if this jump-dealing behavior from consumers brings about anti-competition and free riding problems,then a company s RPM strategies should be exempted.