Co-Creation in the Game Industry:A Case Study in a Brazilian Developer

作     者：Marcos Vinicius Cardoso Huoston Rodrigues Batista Ernani Marques da Silva Marcos Antonio Gaspar Ivanir Costa Fábio Luís Falchi de Magalhaes 

作者机构：Universidade Anhembi MorumbiSao PauloBrazil Graduate Program in Informatics and Knowledge ManagementUniversidade Nove de Julho(UNINOVE)Sao PauloBrazil 

出 版 物：《Social Networking》 (社交网络（英文）)

年 卷 期：2018年第7卷第1期

页      面：63-78页

学科分类：0202[经济学-应用经济学] 02[经济学] 020205[经济学-产业经济学] 

主　　题：Co-Creation Empirical Studies Gaming Communities Information and Communication Technologies Innovation 

摘      要：The objective of this work is to understand how the process of co-creation occurs within the creative industry of video games. For this, concepts of the creative industry, co-creation, information and communication technologies (ICTs) and innovation were studied. Since this is an exploratory and qualitative research, a single case study was chosen as a method. The analysis was done in a Brazilian company that develops games for mobile devices. The results show that the consumer (gamer) participates in value creation in the company’s products, mainly in the initial production stages. In the later phases, after the launch and other steps of the life cycle, although there is a relationship with the users, the joint creation of value is little explored by the organization. Also, it was verified that the co-creation process is supported by different information and communication tools, which provide agility to the process.