Brand communication by brand experience design of APP for hotel

作     者：Zhe Huang Linlin He 

作者机构：Shanghai University of Engineering Science China Halmstad University Sweden 

出 版 物：《International English Education Research》 (国际英语教育研究（英文版）)

年 卷 期：2015年第8期

页      面：29-32页

学科分类：081302[工学-建筑设计及其理论] 08[工学] 0835[工学-软件工程] 0813[工学-建筑学] 081202[工学-计算机软件与理论] 0812[工学-计算机科学与技术（可授工学、理学学位）] 

主　　题：brand communication brand experience design APP aesthetic value self-worth brand loyalty 

摘      要：In the era of experience economy, customers do not always focus on the functional attributes of goods or services, but pay more attention to experiences. Therefore, firms have to manage to offer their customers a unique, memorable and valuable experience actively in the process brand establishment. With the development of mobile Internet and the use of application （APP）, the brand communication among customers and providers has been strengthened. The research purpose is to help hotel marketers figure out how to implement brand communication with brand experience of APP for hotel. It is founded that sensory brand experience design and social brand experience all have positive influence on customer brand loyalty.