Middle class pivotal to china's beauty Market

作     者：Kantar Worldpanel 

作者机构：Kantar Worldpanel 

出 版 物：《China Detergent & Cosmetics》 (日用化学品科学（英文版）)

年 卷 期：2018年第3卷第2期

页      面：51-52页

学科分类：12[管理学] 120203[管理学-旅游管理] 1202[管理学-工商管理] 

主　　题：中产阶级 中国 美容行业 市场分析 

摘      要：China’s middle class population, which now number well over 100 million families, are playing a key role in the growth of the beauty market,according to Kantar Worldpanel.In its latest research, Kantar Worldpanel reveals that middle class consumers are typically more confident about their future prospects,asaresult,tendtobuy more and have more confidence in big brands. They