Study on The Optimization Strategy of Chinese Coastal Cruise Lines

作     者：HUANG Jianying 

作者机构：School of Management Shanghai University of Engineering Science China 

出 版 物：《International English Education Research》 (国际英语教育研究（英文版）)

年 卷 期：2018年第4期

页      面：10-12页

学科分类：12[管理学] 120203[管理学-旅游管理] 1202[管理学-工商管理] 

主　　题：Cruise Cruise line Optimization strategy China coast 

摘      要：At present,the cruise industry has become the most rapidly developing industry in the modem tourism industry. The development of Chinese cruise tourism is in the ascendant, and the Chinese cruise lines are also developing and *** line is an important guarantee for the sustained and healthy development of cruise tourism industry. Based on the theme of China＇s coastal cruise routes, this paper analyzes the layout of the global and Chinese Cruise routes, probes into the development of the cruise and cruise routes in China＇s domestic coastal regions, and on this basis it analyzes the current problems of the development of the domestic coastal cruise lines and puts forward some pertinent countermeasures and suggestions for the problems appearing. The purpose of this study is to provide some help for the development of the cruise industry in China, so as to open up the road for the development of the cruise tourism which is suitable for China＇s national conditions and vigorously promote the development of the cruise industry in China.