整合价值 系统规划
Integrate the Value and Plan the System作者机构:深圳力创企业形象设计有限公司
出 版 物:《包装与设计》 (Package & Design)
年 卷 期:2003年第2期
页 面:87-88页
学科分类:120202[管理学-企业管理(含:财务管理、市场营销、人力资源管理)] 12[管理学] 1202[管理学-工商管理]
主 题:企业形象 东江集团 注塑模具 塑胶产品 视觉形象设计
摘 要:The author introduces a successful corporate image design sample of Shenzhen Power Creator CI Design *** project is the whole systematic package of MI,BI and VI of Dongjiang Group ,which represent and conform the value of the corporate .Power Creator believes that the image of a company is a relationship ,including the relationships amidst corrporate ,clients,consumers ,government ,suppliers and the whole society ,and its establishment is a systematic *** ,the image design should let the value expose and should form a system so as to create the power .