Electoral Behavior in Sub-Saharan Africa： Explanatory Factors and Implications： An Exploratory Study

作     者：Nga Nkouma Tsanga Rosalie Christiane 

作者机构：University of Maroua Maroua Cameroun 

出 版 物：《Management Studies》 (管理研究（英文版）)

年 卷 期：2018年第6卷第1期

页      面：56-62页

学科分类：02[经济学] 0201[经济学-理论经济学] 020101[经济学-政治经济学] 

主　　题：political marketing electoral behavior influence factors vote multiparty elections 

摘      要：The aim of this research is to identify the factors that determine the voting behaviors of African populations in a context of strong competition between different political products. To do this, a synoptic review of concepts involved is first presented. Then, 60 semi-directive interviews were conducted with persons who have the voter cards and who participated in the vote during the last two presidential and legislative elections in order to identify the factors that influenced their decision. A content analysis of the interviewees＇ speeches reveals that four categories of factors determine the electoral behavior of Cameroonians： candidate profile, socio economic, political and situational factors.