Analysis on diff icult situations and strategies of constructing ecological civilization of enterprises

作     者：LIU Wen-zhi LU Hua-pu 

作者机构：Institute of Transportation EngineeringTsinghua University School of ManagementBeijing Union University 

出 版 物：《Ecological Economy》 (生态经济（英文版）)

年 卷 期：2016年第9卷第1期

页      面：52-57页

学科分类：120202[管理学-企业管理（含：财务管理、市场营销、人力资源管理）] 12[管理学] 1202[管理学-工商管理] 083305[工学-城乡生态环境与基础设施规划] 08[工学] 09[农学] 0903[农学-农业资源与环境] 0833[工学-城乡规划学] 

基　　金：supported by the Beijing Outstanding Talent Training Project (Grant No. 2014000020124G071) Project of Beijing Union University (Grant No. Sk10201503) Funding Project for Academic Human Resources Development in Beijing Union University (Rk100201504) 

主　　题：construction of ecological civilization willingness infl uencing elements strategies 

摘      要：In recent years, China has launched active exploration and practices in the aspects of the construction of ecological civilization and has made remarkable achievements. In this process, enterprises have played an important role in optimizing the economic growth, promoting energy-saving and emissionreduction, and spreading ecological culture. The paper analyzes the present situation and existing problems of current construction of ecological civilization of enterprises in China. On the basis of current situation of the construction of ecological civilization of enterprises in Beijing and in line with the industrial standard of CRISP-DM, the paper utilizes decision tree algorithm and researches the key elements which infl uence the enterprises willingness of the construction of ecological civilization. The research result shows that there are three key elements which infl uence the enterprises willingness of the construction of ecological civilization: enterprises average sales of the past three years, the categories of enterprises and enterprises principals cognition on the responsibility of the construction of ecological civilization; other two variables have no infl uence on the willingness: the ration of research and construction staff in enterprises and that whether enterprises are high-tech ones. Therefore, it is necessary that governments should take the lead to establish strong conception of ecological civilization among citizens, carry out vigorously the publicity and education of the construction of ecological civilization, enhance the cognition levels of enterprises principals and reduce the costs of the construction of ecological civilization.