Extension of Switching Costs Antecedents Based on Customers＇ Social Ties

作     者：SHI Wenhua JI Chen LI Xiaowen TANG Lingshu LV Tingjie SHI Wenhua;JI Chen;LI Xiaowen;TANG Lingshu;LV Tingjie

作者机构：School of Economics and Management Beijing University of Posts and Telecommunications Beijing 100876 China China Mobile Communications Corporation Beijing 100032 China 

出 版 物：《China Communications》 (中国通信（英文版）)

年 卷 期：2014年第11卷第1期

页      面：152-163页

核心收录：

学科分类：0303[法学-社会学] 12[管理学] 1204[管理学-公共管理] 03[法学] 08[工学] 030301[法学-社会学] 0835[工学-软件工程] 081202[工学-计算机软件与理论] 0812[工学-计算机科学与技术（可授工学、理学学位）] 

主　　题：Switching costs antecedent social ties 

摘      要：The effects of customers social ties on switching costs have recently attracted researchers *** study formally included customers social ties as a new antecedent to supplement those elucidated by Burnham in *** empirical research,this study successfully verified the reliability and validity of items created to measure social ties,and it demonstrated the facilitating effects of social ties as an antecedent on customers procedural and relational switching ***,the study lists managerial implications aimed at retaining customers through knowledge of this added antecedent.