The Optimal Price Policy of Congener Software Product

作     者：Hu Ren sheng The Research Institute of Microcomputer, Hefei University of Technology,Hefei 230009, China 

作者机构：The Research Institute of Microcomputer Hefei University of Technology Hefei China 

出 版 物：《Wuhan University Journal of Natural Sciences》 (武汉大学学报（自然科学英文版）)

年 卷 期：2001年第6卷第Z1期

页      面：531-534页

核心收录：

学科分类：0202[经济学-应用经济学] 02[经济学] 020205[经济学-产业经济学] 08[工学] 0835[工学-软件工程] 081202[工学-计算机软件与理论] 0812[工学-计算机科学与技术（可授工学、理学学位）] 

基　　金：Supported by the National Fund of Machine Development(96 JA0 2 0 5 ) 

主　　题：market mechanism software economics AHP non cooperative game 

摘      要：From the viewpoint of market behavior to a certain software development company, it s very important to decide the suitable price to deploy its product. Especially face to the opponents who sale the congener product in the current market. According to the requirement of market economy and software engineering, accurate estimation of software price and its amount of sales are useful to a certain software provider to build a proper development project and software products target parameters. Here we analysis the factors which affect the price of the congener software product in the same market, and calculate the weight of these factors to it s price on the current market. With the help of principles of the non cooperative games, we built a model base on AHP methods. Use this model, we can get the optimal price to release our software product and the biggest turnover. At the end of this paper, we use a numerical example to explain how to use our model.