我国平台经济研究的进展与热点分析

作     者：徐文杰 郑琼 

作者机构：江苏师范大学商学院江苏 徐州 

出 版 物：《电子商务评论》 (E-Commerce Letters)

年 卷 期：2025年第14卷第1期

页      面：2065-2075页

学科分类：0202[经济学-应用经济学] 02[经济学] 020205[经济学-产业经济学] 

基　　金：感谢国家自然科学基金项目“平台异质性视角下社会资本对移动社交营销效能的影响机制研究”(72102091)、江苏高校“青蓝工程”(2022)、江苏师范大学研究生科研与实践创新计划项目(2024XKT1414)的资助 

主　　题：平台经济 知识图谱 研究进展 研究热点 可视化 

摘      要：研究借助CiteSpace软件,导入中国知网(CNKI)收录的2008~2023年以“平台经济为主题的CSSCI期刊论文,对我国平台经济研究的基本情况进行可视化分析,包括作者、研究机构、热频关键词及其发展趋势。研究发现:1) 我国平台经济研究虽发文量总体不高但基本呈逐年增加的趋势,国内研究机构较多,但机构或学者之间的合作不紧密。2) 我国平台经济研究逐渐趋向细化与深入,研究对象多元,研究视角也更丰富,同时研究热点也能够与时俱进。3) 我国平台经济研究与社会进步紧密结合,具有一定的前瞻性。未来在平台经济发展水平评价体系、平台经济的监管、平台用工的劳动关系的认定等都对该领域研究提出了新的要求。With the help of CiteSpace software, the study imports CSSCI journal articles with the theme of “platform economy from 2008 to 2023 collected by China Knowledge Network (CNKI), and conducts a visual analysis of the basic situation of China’s platform economy research, including authors, research institutions, hot frequency keywords and their development trends. The study finds that: 1) although the amount of articles published in China’s platform economy research is not high in general, but basically there is a trend of increasing year by year, and there are more research institutions in China, but there is not close cooperation between institutions or scholars. 2) China’s platform economy research gradually tends to refine and in-depth, the research object is diversified, the research perspective is richer, and the research hotspot can also keep pace with the times. 3) China’s platform economy research is closely integrated with social progress and has a certain degree of foresight. In the future, the evaluation system of the development level of platform economy, the governance of platform economy, and the analysis tools and research methods of platform economy have all put forward new requirements for the research in this field.