Tourism Marketing Consciousness： The New Posture of the Tourism Consumer Citizen

作     者：Celso Jose de Campos 

作者机构：Federal University of Rio de Janeiro (UNIRIO) Rio de Janeiro Brazil 

出 版 物：《Journal of Tourism and Hospitality Management》 (旅游与酒店管理（英文版）)

年 卷 期：2014年第2卷第2期

页      面：67-76页

学科分类：120202[管理学-企业管理（含：财务管理、市场营销、人力资源管理）] 12[管理学] 120203[管理学-旅游管理] 0202[经济学-应用经济学] 02[经济学] 1202[管理学-工商管理] 020205[经济学-产业经济学] 

主　　题：tourist marketing consciousness consumer sustainability 

摘      要：We know that increased population and unrestrained consumption are generating problems, which becomes critical for our planet. This impending context is part of a whole system, triggered by a logic operation which needs to be reconsidered urgently. The consumer consciousness of tourism knows to what extent their different actions will help change something. To achieve this awareness of sustainable consumption requires a restructuring and reform of the cultural, social, and political aspects of the site and the citizen. With this vision and the proposal for a case study of tourism marketing consciousness, the objective of this study is to raise consumers＇ awareness of tourist destinations to develop their abilities to use the right information to make the right choices and to be ecologically responsible. Through this differentia/, every action carried out in the tourist spot is of singular importance to create sustainable added value for the citizen. In this case, tour operators, non-governmental organizations （NGOs）, and local governments should also invest in educational programs that guide these consumers to enjoy as citizens the tourist areas consciously and effectively. Thus, we believe that training in tourism will lead the stakeholders of consciousness tourist destination to feel protagonist in the broad economic context, social, political, and cultural society of the destination of their choices.