A　Study　of　Target　Market　and　Administration　Tactics　of　Advertisement　Letter　Service

作     者：Li Xuedong(Department of Postal Communication Management Shijiazhuang Postal College, Shijiazhuang 050021. P. R. China) 

出 版 物：《The Journal of China Universities of Posts and Telecommunications》 (中国邮电高校学报（英文版）)

年 卷 期：1996年第3卷第2期

页      面：62-66页

核心收录：

学科分类：050302[文学-传播学] 1305[艺术学-设计学（可授艺术学、工学学位）] 13[艺术学] 05[文学] 0503[文学-新闻传播学] 

主　　题：s: advertisement letter target market administration tactics 

摘      要：in this paper, advertisement service markets are sorted out from two respects, and divided intosegments on two dimensions. Based on the discussion about competitive ability of advertisement letterservice in every market segment, markets are divided into three grades. In the end, the market allocationand some key administration taCtics about advertisement letter service are discussed.