乡村振兴背景下农民专业合作社构建电商模式的对策探析

作     者：华月 

作者机构：江苏大学马克思主义学院江苏 镇江 

出 版 物：《电子商务评论》 (E-Commerce Letters)

年 卷 期：2024年第13卷第3期

页      面：6264-6269页

学科分类：120301[管理学-农业经济管理] 12[管理学] 1203[管理学-农林经济管理] 

主　　题：农民专业合作社 电子商务 农村电商 对策 

摘      要：随着互联网、大数据等技术的普及和演进,农村地区逐渐融入数字化的经济体系,电子商务成为推动乡村全面振兴的持续关注点。农民专业合作社作为农产品产业流通链中的关键一环,在以电商模式提升农民收入、推动农村经济发展的过程中面临着由自身资源禀赋及电商人才储备带来的挑战。必须构建与合作社自身发展阶段相适宜的电商模式、建设开展电商模式的强大的人才智库,才能借助农村电商的东风推动农民专业合作社的高质量发展。With the popularization and evolution of technologies such as the Internet and big data, rural areas have gradually integrated into the digital economic system, and e-commerce has become a continuous focus to promote the overall revitalization of rural areas. As a key link in the circulation chain of agricultural products industry, farmers’ professional cooperatives are facing challenges brought by their own resource endowments and e-commerce talent reserves in the process of improving farmers’ income and promoting rural economic development by e-commerce model. It is necessary to build an e-commerce model suitable for the development stage of the cooperative itself and a powerful talent think tank to carry out the e-commerce model, so as to promote the high-quality development of farmers’ professional cooperatives with the help of the rural e-commerce.